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Response: The Magazine for Media, Technology and Commerce
Response Magazine is the definitive publication in direct, digital and data-driven marketing.www.fiercecmo.com/
Tech | Response
The feature allows sales teams to read a potential consumer's digital body language before engaging so that the conversation can be tailored and most... Tech · Zendesk expands into customer relationships. by Jacqueline Renfrow Oct 28, ...www.fiercecmo.com/tech
Mobile | Response
The DMA has released a new cross-device RFI template it believes will help marketers, advertisers, agencies and publishers better identify users across devices. Mobile · Localytics upgrades campaign reporting tools for apps. by Patrick ...www.fiercecmo.com/mobile
Navigating the predictive analytics tech landscape | Response
Jun 3, 2016 ... B2B marketing organizations are turning on predictive marketing analytics platforms to provide them with insights on buyer behavior, but finding the right predictive tech solution can be a challenge, as marketers need to ...www.fiercecmo.com/node/3351
Google pays $25M for '.app' Web domain in ICANN auction ...
Feb 27, 2015 ... Google beat out other big brands like Amazon at this week's ICANN auction to nab the ".app" top-level Web domain.www.fiercecmo.com/node/11151
Twitter cuts off third-party reseller access to data 'firehose ...
Apr 13, 2015 ... Twitter announced that it is limiting access to its 'firehose' of real-time tweet data. The company announced that it is ending agreements with third parties for reselling firehose data. Previously, firehose data was available to ...www.fiercecmo.com/node/10246
Content marketing KPIs, conversions and retention are focal ...
Jun 13, 2016 ... For content marketers, knowing what to measure when gauging success is critical, but so is turning leads and prospects into customers and keeping them as customers for the long haul.www.fiercecmo.com/node/3211
Spotlight on…BMA annual conference | FierceCMO
Apr 18, 2013 ... BtoBOnline reports that BMA Blaze, the association's annual conference, will take place in Chicago May 29-31 and focus on the rapid change B2B marketers are experiencing. "The...www.fiercecmo.com/node/21961
It's time to elevate marketing and be accountable for ROI ...
By Karen Walker, senior VP-global marketing, Cisco Systems. With today's social media and anytime-anywhere technology dynamics, we're seeing the way customers purchase is increasingly more customer-initiated and customer-driven, ...www.fiercecmo.com/node/1546
Industry News | Response
Here's the most recent news related to Industry News.www.fiercecmo.com/industry-news